You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing ROQUÉ Marketing Insights.
ANA has found 3 results for you, in 381 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Future proof strategies

How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.

Catalogue: Latin America 2020 - Insights Festival
Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani
Companies: ROQUÉ Marketing Insights, Design Narratives Ltd., Holcim
October 19, 2020
×

Citation

Roqué, Ortiz Ferrer and Urani (2020a, October 19). Future proof strategies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-proof-strategies


Research papers

Advertising in times of crisis

What is the right way to advertise in times of crisis? What changes compared to normal times? What must be said, and how? What kind of stories have to be told, so as to connect to a worried consumer? The presentation addresses these questions by a...

Catalogue: Congress 2009: Leading The Way
Author: Joseph Sassoon
Company: Alphabet Sas
September 21, 2009
×

Citation

Sassoon, J. (2009a, September 21). Advertising in times of crisis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-in-times-of-crisis


Research papers

The role of helpers in advertising

The presentation will analyse the role of the so-called Helpers in advertising, drawing inspiration from both French semiotics and the American theories on screenwriting: originally combined in an innovative method. In movies, the Helpers are very...

Catalogue: Qualitative 2008: Consumer Choice
Author: Joseph Sassoon
Company: Alphabet Sas
November 20, 2008
×

Citation

Sassoon, J. (2008a, November 20). The role of helpers in advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-helpers-in-advertising